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Leading German supermarket chain Lidl has announced the expansion of its vegan Vemondo line, bringing 17 new products to 800 UK locations and over 1,500 locations in France.
The discount supermarket chain with over 11,000 locations in 32 countries offers vegan and budget options in a number of key supermarket departments.
Last April, Lidl announced that it was rebranding its vegan products under the Vemondo label in an effort to meet the growing demand for vegan food in the EU. This initial launch included more than 450 items bearing a yellow vegan stamp to steer consumers toward healthier and more affordable herbal options. But Vemondo is also leading customers to more sustainable options. All items under the new label are climate neutral; the supermarket chain offsets all CO2 emissions from production to transportation, she said.
Like a growing number of supermarket chains, primarily Tesco, the UK’s leading supermarket chain, with its popular Wicked Kitchen and Plant Chef lines, Lidl is expanding its vegan offering in key aisles. The new Vemondo umbrella includes ice cream made from fish, chicken, pork and oat milk, as well as gnocchi, medaglioni, pizzas, spreads, tortillas and other ready meals from 99 pence.
Lidl’s healthy diet
Vemondo’s expansion is part of Lidl’s efforts to improve access to healthier food, with the goal of increasing sales by 35% by 2026 in its healthiest fresh fruit and vegetable offerings. Lidl made the announcement last month.
“At Lidl, we prove that healthy eating doesn’t have to break the bank,” Christian Härtnagel, CEO of Lidl GB, said in a statement. “Our competitive low prices on all our ranges, in particular fruits and vegetables, are at the forefront of marketing and guarantee customers access to healthy food all year round.
“Our commitment to healthy eating is our most ambitious healthy eating goal to date and is aimed at helping families make healthier choices when shopping with us, without compromising on price. “
Lidl’s move towards healthier offerings preceded the publication of the National Food Strategy, the first in England for 75 years.
The chain says it is committed to reporting annually on its efforts to increase sales of healthy food and that it will move towards “greater transparency” to help encourage sales of more items. healthy. The brand is also committed to accountability and reducing its food waste.
Lidl expands vegan options
Lidl has also recently increased its vegan offering in other key markets, including Belgium and Spain. In February, he launched 11 new vegan items in Belgium.
“A growing group of vegetarians, vegans and especially flexitarians have helped decrease meat consumption in Belgium in recent years,” the supermarket said in a statement. “The biggest motivation for consuming less meat is the positive impact on the environment. For those over 55, health is the main reason. One in four Belgians under the age of 34 eats vegetarian food at least three times a week.
Also in February, Lidl announced the expansion of its Next Level Burger line, which debuted in 2020. It added vegan sausages, ground beef, chicken burgers and chicken fingers.
Main image courtesy of Lidl.de, graphic by Green Queen Media.